THE INTERNATIONAL BESTSELLER ‘A monumental, gripping book ... Outstanding’ SUNDAY TIMES
‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’
‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.
We like to think we make decisions based on good reasoning – and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise.
We all make bad judgements more than we think. Noise shows us what we can do to make better ones.
What people are saying - Write a review
LibraryThing ReviewUmsögn notanda - steve02476 - LibraryThing
Important stuff for people trying to understand decision-making flaws in large organizations. But overly long and a bit repetitive too. My main gripe is that it focused on problems for a handful of ... Read full review
LibraryThing ReviewUmsögn notanda - creighley - LibraryThing
Gets very technical but it is interesting. Didn’t finish. The book discusses the MANY variables made in decision-making and it’s implications within our society. Need to finish! Read full review