The Handbook of Social Psychology: Applied social psychology

Amer approach Aronson asked assessment attitude attraction attribute Bayes's theorem Bayesian inference behavior bias Carlsmith characteristics chimpanzee coding cognitive communication complex computer simulation concept conceptual variable confidence interval consider content analysis correlation cross-validation deception degree dependent discussion distribution effect error estimate example experiment experimental realism experimenter bias factors frequently function hypothesis important increase independent variable indices individual inference initial interaction interpersonal interpersonal attraction interpretation interview investigator involved jackknife laboratory manipulation mean measures ment method motivation mundane realism normal normal distribution observer pairs person possible predict present problem procedure Psychol question records relationship relevant reliability reported response sample sample mean scale scores significant similar situation social psychology sociogram sociometric status sociometric technique specific standard deviation statistical suggested technique theoretical theory tion validity variance words York